What do you think when I say the words, “Niche marketing” to you? Every entrepreneur we need fights the idea of niche marketing; of finding a clearly defined market. The fear of missing out on sales, “What do you mean I need to niche? Can’t I just sell to ANYONE?” In this episode KC and Alan work with Jeremy who is launching a new business to uncover his target market and get direction on his marketing.
What business is furthest from the high tech start-ups of Silicon Valley? Alan’s answer was a craft business from Reading, Berkshire in the UK....
When you start a small business what roles do you take on? Co-founder, head of sales, marketing, finances, HR, and all this whilst still...
When you first launched your business you probably threw up a website. How long has it been since you updated it? Does it still...