What do you think when I say the words, “Niche marketing” to you? Every entrepreneur we need fights the idea of niche marketing; of finding a clearly defined market. The fear of missing out on sales, “What do you mean I need to niche? Can’t I just sell to ANYONE?” In this episode KC and Alan work with Jeremy who is launching a new business to uncover his target market and get direction on his marketing.
This is going to sound daft, silly, and strange. Focusing on happiness is the route to success. Not the other way round! People think...
Is entrepreneurship a viable tool to get to financial independence? Many people in the financial independence community complain of starting small businesses and not...
What business is furthest from the high tech start-ups of Silicon Valley? Alan’s answer was a craft business from Reading, Berkshire in the UK....