What do you think when I say the words, “Niche marketing” to you? Every entrepreneur we need fights the idea of niche marketing; of finding a clearly defined market. The fear of missing out on sales, “What do you mean I need to niche? Can’t I just sell to ANYONE?” In this episode KC and Alan work with Jeremy who is launching a new business to uncover his target market and get direction on his marketing.
What do you do when you have too many ideas? How do you choose which idea to focus on? Are you telling me I...
There is a transition that happens when you go from working for someone else (employee) to running your own business. Being your own boss...
What business is furthest from the high tech start-ups of Silicon Valley? Alan's answer was a craft business from Reading, Berkshire in the UK....