Is it time to go all in? Have you heard the expression burn the boats? The idea is that if you burn the boats you have no escape plan and you are “all in” and have to find a way to make it work or die. Sounds dramatic!! It is. Alan is not a big believer in the “burn the boats” strategy, but there are times in business where you are forced to make a binary or yes/no decision. This week we discuss if Keith should go “all in” on the food truck and take the year long lease after nearly passing out from heat exhaustion serving this weekend.
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